The Colorado Rockies, Major League Baseball team based in Denver, Colorado, implemented Teamwork in 2020 and went live in April during the baseball season. The Rockies have around 50
mobile point of sale (POS) stations, most of them at Coors Field and the rest in their five stores in the surrounding Denver area.

Teamwork Commerce provides efficient omnichannel experiences to Rockies’ fans across their stores. Fans can return a purchased item at any location throughout to stadium or greater Denver area. Teamwork’s strong cloud backend enables the Colorado Rockies to connect a variety of integrations to drive more engaging experiences.

The integration with Givex is a powerful integration for them as well. It was a must-have feature when they were looking for their mobile point of sale partner. With Coors Field now cashless, fans can take their cash and convert it into a gift card, giving them the ability to come back and use it in Rockies stores. The Givex integration also supports the Rockies’ season ticket loyalty program.

One of the biggest game-changers for the Rockies is Apple iOS technology and native Teamwork apps that are running on the iPads in store. The Rockies have taken full advantage of the mobility and flexibility that the iPads provide. If a game has higher attendance than expected, it is easy to take an iPad, download the apps and grab a printer and scanner to quickly set up a register.

This year, the Rockies faced a unique challenge when the MLB All Star Week was relocated to them 13 weeks before the events were to begin. Typically, teams have around two years to prepare for this game which presented some unique challenges for the Rockies retail operation.

The Rockies use Teamwork’s Dashboard app which enables them to see a live view of sales and other analytics of their choosing.

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Royal Pets Market & Resort is a chain of dog and cat supply stores that offers full veterinary hospital and surgical centers as well as a doggy daycare, play facilities, and pet hotels. When they needed a system that was capable of running everything across the expansive operations in each of their 8,000 square-foot locations, they turned to Teamwork Commerce.

Royal Pets finds that setup is quick and easy because iPads can be configured at the central office and then brought to the location and quickly synced up with the whole system. Royal Pets makes good use of the entire suite of Teamwork apps and Cloud HQ, which controls each app and tracks orders and inventory.

The POS app is used to access customer data make sales, while Drawer Memo tracks cash and other transactions. In addition to sales of retail stock, POS supports payments for services in the veterinary hospital and boarding and daycare facilities while the Scheduler provides real-time scheduling for appointments and boarding.

When a customer goes to check out, he or she can provide a name, phone number or email address to access Royal Pets’ rewards program. Customers see the Shopper Display app facing them on a second iPad. This app shows not only their current transactions, but in-store advertisements for specials of the veterinary and boarding services.

Royal Pets is beginning to set up the automatic order management and replenishment features in CHQ as well as the Stock Count app, which allows counting and managing of stock by section. “It’s really going to take us to the next level in terms of reducing costs of goods sold and making sure our inventory levels are where they need to be for our customers,” Chase says.

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Before the start of the Washington Nationals 2019 season, their retail division implemented Teamwork Commerce POS in 90 days. With an integration to Fortress, Teamwork provides a solution that is unparalleled in the stadium space.

In mid-October, the Washington Nationals clinched their first pennant, setting the stage for D.C.’s first World Series in 86 years. How do the Nats serve up championship merchandise to a fanbase that hasn’t seen a World Series game since 1933? With Teamwork Commerce.

Immediately following the last out of the World Series, Teamwork Commerce, a cloud-based point-of-sale system easily handled the flood of fans who wanted the first chance a World Series championship merchandise.

Teamwork supports not just standard purchases from casual fans, but integrates with Fortress’s season-ticket-holder loyalty program. The program links with each fan’s account to provide special discounts, loyalty points and even on-the-spot specials and sales. This made it easy to deploy new championship merchandise for sale.

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As consumer demands and expectations change, the retail sales environment is also changing, and Teamwork Retail is at the forefront of that transformation. The company provides businesses of all sizes with cloud-based retail point-of-sale (POS) and business management solutions that change the way retailers interact with their customers and manage their businesses.

Using Teamwork Retail, businesses can perform mobile and integrated POS transactions while also managing back-of-the-house activities such as inventory levels, sales analytics, and human resource functions like employee timecards and scheduling. In addition, Teamwork Retail offers its clients omnichannel servicing for their customers, seamlessly providing customer data and information regardless of how customers interact with the retailers. Teamwork Retail’s clients have come to rely on its technological solutions.

With a population of nearly 1.5 billion and a swiftly expanding consumer base, China is irresistible to retailers. In fact, A.T. Kearney again ranked China number one in its 2016 Global Retail Development Index, which rates developing countries by retail attractiveness, risk, and other parameters. In today’s retail environment, global organizations seek opportunities in China. Many of Teamwork Retail’s clients were either already operating in or planning to expand to China.

The challenge Teamwork Retail faced was that its solution is cloud-based and was built on Google App Engine. Google App Engine can only be used on Google Cloud Platform, which cannot be used in China because of government regulatory controls. Teamwork Retail tried connecting through Taiwan, but the arrangement did not work well.

To better serve its clients and offer its services to retailers operating in China, Teamwork Retail engaged AppScale, a Microsoft ISV, to help. AppScale is the only software that allows for the portability from Google App Engine to Microsoft Azure without any code modifications. It is also the world’s leading open-source, rapid development model for building scalable web and mobile applications. Teaming with AppScale, Teamwork Retail seamlessly moved its applications from Google App Engine to Microsoft Azure, running them on AppScale and operating in Azure’s datacenter.

When the cloud solutions were evaluated, Microsoft Azure was chosen for deployment to ensure optimal application performance and the required ability to scale as needed. Latency needed to be extremely low, and performance and reliability levels needed to be high—and Azure’s Beijing datacenter satisfied those requirements. In addition to its global capability, Azure provided the local support and service model that Teamwork Retail needed and the ability to create a hybrid environment to integrate with its current infrastructure.

“Microsoft provides a white-glove level of service with Azure that enabled Teamwork Retail to make the most efficient use of cloud services,” AppScale CEO Woody Rollins said about the migration.

After the migration, Teamwork Retail was better able to offer its products and services to Chinese retailers and other global retailers operating in China. It has also gained new business and, as a result, significantly expanded its client base.

Taking full advantage of AppScale’s and Azure’s benefits expands business

Now that Teamwork Retail is operating in China through AppScale in Azure, the company is taking full advantage of the expanded services and capabilities. Teamwork Retail now offers its clients functionality they didn’t have before the migration. This includes the ability to offer loyalty programs or notifications to customers about retail events to engage with and build their customer base—while at the same time giving them that omnichannel view of their customer base.

“The whole value is built around the performance,” said Michael Mauerer, CEO of Teamwork Retail. “We need to meet this extremely high online performance across any channel, and this technology just really lends itself to that. So, that’s the secret sauce, and AppScale made that possible by migrating to Azure.”

Prior to the migration to Azure, Teamwork Retail’s offering was strictly POS and did not have the real-time interactive component that now distinguishes the company as a leader in the retail technology space.

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