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Certain marketplaces appear to be the industry drivers behind the use of mobile technology for online purchases. The report said mobile sales accounted for 44.4 percent of payments during Q1, while the United States increased its penetration rate by almost 5 percent in the last six months to reach 26.7 percent.
“Tablets may well be approaching market saturation but thanks to retailers and businesses focusing on optimizing the payment process for the channel, they are attracting increasing spend as consumers become more comfortable using these devices to pay for things online,” said Adyen Chief Commercial Officer Roelant Prins.
With consumers glued to their tablets and smartphones throughout the day, retailers should look at ways to offer more seamless shopping experiences through these devices. A cloud-based mobile retail POS system enables businesses to avoid higher costs – both upfront expenditures and management spending – associated with maintaining PC solutions and local area networks.
Companies can mount iPad POS systems throughout their stores, utilizing space once reserved for larger PCs to maximize shelf real estate. Sales representatives walking around with these devices in hand can provide one-on-one consumer interactions, completing sales with integrated barcode scanners and card readers.
Retailers that have only viewed mobile technology from a consumer point of view should consider the benefits of incorporating devices such as tablets directly into their stores. In many respects, the use of these solutions in the industry is just getting started.
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2020 might be known as the year of online shopping. With expected EOY performance of $4.2 Trillion in global eCommerce sales, the concept of a seamless and limitless shopping experience is increasingly accessible across the world. Today’s peripherals must be as agile as in store point of sale tools to ensure complete flexibility and convenience in the increasingly competitive brick-and-mortar marketplace, enabling an efficient and targeted approach designed to minimize friction within the customer experience. Jammed receipt printers, or label misreads can lead to the loss of valuable seconds in the collection or purchase process, potentially costing sales and valuable customer relationships. But there is a better way, printer hardware can provide a myriad of benefits to retailers in their journey to refine and optimize the customer experience.
Issues at the Point of Sale are the enemy of proficient customer experiences. Loyalty begins the moment after the purchase. The initial experience will be memorable for a customer. The last thing retailers want is to provide poorly printed, illegible and excessively long receipts. While they may seem trivial, receipts play a key part in the customer experience, serving as a memento of the purchase experience, enabling brand marketing, coupon production and customer surveys. The combination of this functionality represents a critical touchpoint for retailers. Building relationships at the point of sale and communicating key messaging before, during and after the purchase with the addition of value added services will encourage customers to continue frequenting the business and engaging with the brand.
The retail experience is transforming so rapidly, there is a significant risk of products becoming obsolete before they even get out of the box. Retailers across the world are building out unified approaches to retail, leveraging cloud solutions in conjunction with legacy systems to enhance the customer experience. Printers at the POS have to easily fit into this complex ecosystem and provide value, flexibility and functionality.
Retailers need additional flexibility, whether at a traditional checkout, or a mobile POS (mPOS), having a receipt printer that can move with the sale allows retail staff to do what they do best, build relationships and communicate with customers wherever they are needed. Speed is also key at the point of sale. In the mobile example mentioned, being able to quickly produce a physical receipt and move on to assist the next customer is key. High speed printers help to reduce post sale wait times and allow staff to quickly pivot to the next sale.
Teamwork Commerce partner Epson understands this. The company’s mobile-friendly receipt printers pair perfectly with the TWC mPOS software allowing seamless & painless sales across the store enabling your business to serve customers whether they buy online, pick-up in store, use curbside pickup or home delivery.
Teamwork Commerce uses the Epson TM-m30 POS receipt printer at the point of sale, allowing retail staff to have complete flexibility. Epson’s compact printer features modular casing, enabling flexibility between top-load or front-load configuration ,and offers the advantages of integration with mobile POS environments, intuitive functionality and advanced connectivity.
The joint solution ensures a seamless operating experience and mitigation of friction throughout the retail operation process. Together, we provide merchants with the assurance to get the most out of their mobile POS systems delivering a seamless experience at every sales channel and continue driving the strength of mPOS while mobile expansion in retail continues to grow.
See how Teamwork Commerce + Epson can empower your brand to create a more engaging, customer friendly and efficient experience across retail channels.
https://teamworkcommerce.com/demo-request
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Apple has been behind some significant consumer trends – MP3 players, smartphones and tablets – and it may be the company to drive the use of mobile payments in retail stores. Traditional point-of-sale systems are still in use at retailers, but they are no longer the only way to accept payments. An iPad POS enables employees to complete transactions anywhere in the store, improving efficiency and keeping shoppers happy with shorter transaction times and fewer minutes spent waiting in line .
The Financial Brand’s Jim Marous recently detailed the company’s much buzzed about Apple Pay, the company’s near field communication application that has “the unique ability to change consumer behavior on a large scale.” This app enables users to use their iPhones to make payments at more than 200,000 U.S. locations.
Any mobile application is all for naught, though, if it is not secure. Shoppers are unlikely to trust a retailer with their personal information again if their payment data is stolen or exposed at any point during the relationship.
Fortunately, Marous indicated security is one of Apple Pay’s strong points, which should go a long way toward alleviating user fears.
If Apple Pay takes off, it will likely contribute to a healthier mobile payments market. As it stands, very few consumers pay for goods using their smartphones and tablets. Marous cited a BI Intelligence report as backing up this point. The study predicted mobile payments will improve markedly in the next five years, yet they will still only account for 5 percent of retail sales by 2018.
Tablets and smartphones are a boon to all sorts of tasks, making checkouts easier for consumers and more efficient for retailers. Apple has changed various markets in the past and it wouldn’t be surprising if it were the company to spur the mobile payments space in the future.
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Traditional point-of-sale systems still have a place in the retail industry, but they are no longer the de facto option for accepting consumer payments. Mobile devices such as tablets have taken the market by storm, delivering similar functionality to stationary PCs with capabilities more suited to today’s fast-paced shopper mentality. Businesses with a mobile POS can empower sales representatives, enabling employees to serve customers anywhere in the store.
An IHL Group study indicated global POS hardware shipments experienced healthy growth during the first half of 2014, VSR magazine reported.
Greg Buzek, president of IHL Group, said enterprise retailers are experiencing “tremendous” changes from technology.
“To get to their vision of having a common software and transaction platform for their applications across their e-commerce, mobile commerce and store experiences, they realized that their current POS architecture has not been sufficient to meet that goal,” Buzek explained, according to the magazine.
A separate IHL Group study noted the North American mobile POS retail market is currently worth nearly $8 billion. The firm asserted mobile POS is the fastest-moving development to influence the retail segment since businesses integrated Internet into their stores. Apple is perhaps the biggest reason behind this development, thanks to its popular iPad device.
Much like how Apple started the smartphone craze by introducing the iPhone in 2007, the tech giant started a similar trend some years later with the iPad. The iPad offers touchscreen functionality that makes Web browsing, typing and operating system navigation possible in a slim package that is easy to carry around a retail store.
An iPad POS is a great way for replacing or augmenting current POS systems with more agile tools. Businesses that embrace these solutions will have an opportunity to achieve operational flexibility, employee productivity and, importantly, customer service. The main problem with older POS infrastructure is that consumers are required to wait in designated lines to purchase items. This causes certain areas of a store to become crowded and, if someone is returning a product or has a question that requires further assistance, this only leads to added frustration among the people waiting for their turn.
A mobile POS is an effective way of relieving the burden from sale reps working at the checkout line. Now, employees walking around the store with an iPad in hand can help shoppers purchase goods without waiting.
Consumers may have been the ones most responsible for adopting the iPad in droves when it first launched, but businesses are also jumping on this bandwagon and will continue to do so in the years to come. IHL Group explained retailers are eager to achieve the same experience throughout the entire organization – a capability also leading them to implement a mobile POS.
Future shipments of tablets, especially the iPad, will experience double-digit growth, with many of these devices used for POS capabilities, IHL Group predicted.
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