We’ve all heard that online is here to stay. The pandemic has indeed accelerated ecommerce growth and established new buying habits. But according to a 2021 study by Raydiant, approximately half of consumers have enjoyed going back to brick and mortar stores. They...
Teamwork Featured: How Centralised Customer Data Platforms Can Drive Retail Growth
Teamwork Featured: How Centralised Customer Data Platforms Can Drive Retail Growth
Business of Fashion sits down with Teamwork Commerce CEO Michael Mauerer to discuss the operational innovations required to optimise omnichannel retail, how unified customer views can help gauge the efficiency of retail networks and ROI, as well as the long-term growth opportunities found in personalising retail experiences.
Read the full article here:
https://www.businessoffashion.com/articles/retail/how-centralised-customer-data-platforms-can-drive-retail-growth/
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