FAO Schwarz Reopens with the Help of Cutting Edge Retail Technology

FAO Schwarz Reopens with the Help of Cutting Edge Retail Technology

The iconic FAO Schwarz toy store opened its new flagship Rockefeller Center store in 2018 with the support of Teamwork Commerce and their integration partners that made its new retail sale ecosystem possible.

With its well-known toy soldiers and piano you can walk on in place, the new store captures the imagination of children and adults. It moves beyond retail into a full experience for many people.

“We are about experiences. That’s what’s different from other toy stores,” David Niggli, FAO’s Chief Merchandising Officer, says.

Teamwork’s iPad-based mobile point-of-sale (POS) system and Cloud HQ backend form the main interface for associate checkout in the store.Mobile POS supports a quick and easy checkout system for the large crowds they see. But Teamwork’s real power is inside the system, where it seamlessly integrates with services and products provided by others. Teamwork’s many features have allowed FAO to customize their technology to be as creative and outside of the box as their store is.

“Technology should be invisible,” Mauerer says. “It should be very powerful, but in the background, empowering the message, the vision, and the experience for the consumer. We’re proud to provide the foundational technology that it all sits on. When someone engages with a retailer like FAO they can encounter an experience that’s brand new. Today’s customer is king and queen – or in the case of FAO Schwarz, prince and princess.”

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Akira Upgrades Their Retail Experience

Akira Upgrades Their Retail Experience

Chicago’s trendy women’s clothing store, Akira, started in 2002 by four visionaries. Offering brands such as Adidas, Champion, I.AM.GIA, and more, Akira has gone from one store and grown to 36+ stores throughout the United States and a website serving customers around the world.

While Akira is known for their clothing and inspiring fashionistas, it’s their customers that keep the trends coming. The best way to provide a customer with an unparalleled experience is through retail technology. Akira wanted to take their retail management system to the next level, so they chose Teamwork Commerce to handle their daily operations.

“We decided on Teamwork’s solution because it is a cloud-based, innovative system that is scalable and has custom reporting and dashboard analytics.”

– Eric Hsueh, Owner of AKIRA

Akira’s implementation of Teamwork was omnichannel focused. This implementation included an integration to Magento to run their eCommerce website. Through this eCommerce integration, Akira unlocked new capabilities for their business. They can now centrally manage web orders to support buy online, pick up in-store and ship [from] or return in-store, offering a new convenience to their shoppers.

Also included in the omnichannel approach, Akira can now house customer and inventory data across their website, stores, and warehouse. Customer data includes customer loyalty information, shopping history, gift cards, and more. In addition to these features, Akira has access to endless reports customized to their needs.

Akira is focused on ensuring that customers are styled by experts who know fashion. Now style doesn’t have to stop with their clothing. Akira’s creative employees utilize Apple’s iOS devices to perform their in-store duties enabling flexibilty and style at the point of sale.

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Royal Pets Simplifies Their Store Operations

Royal Pets Market & Resort is a chain of dog and cat supply stores that offers full veterinary hospital and surgical centers as well as a doggy daycare, play facilities, and pet hotels. When they needed a system that was capable of running everything across the...

read more

Sign up for the newsletter

By submitting this form, you acknowledge that you have reviewed the terms of our Privacy Statement and consent to the use of data in accordance therewith.