Commerce Talks EP16: Jessica Potts

Commerce Talks EP16: Jessica Potts

Guest Bio

Jessica Potts | Senior Client Success Manager

​The Teamwork Commerce platform is built on a natively integrated framework, this strong foundation enables Teamwork Commerce to provide efficient omnichannel experiences to retailers across industries. With the strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences through multiple channels.

What are the current emerging technologies trends and challenges in the retail world?

Jessica Potts, Senior Client Success Manager at Teamwork Commerce joins us to discuss. Jessica has been part of the Teamwork Commerce family for 7 years. In her role, Jessica blends project management, team management, business analytics and implementation consulting. Jessica works directly with Teamwork clients to get a clear vision of challenges within the retail landscape as well as emerging technologies driving change for retailers.

Overview

Retail has changed a lot as a result of the COVID-19 pandemic as well as customer experiences in digital technology. 71% of retailers agree that digital transformation and omnichannel strategies will be essential to compete with 41% of retailers noting that they are heavily competitive in retail experiences.

One of the main challenges for retailers is “foot traffic”, finding new ways to get sales in the physical stores or online. One of Teamwork Commerce’s omnichannel strategy that has been implemented by a lot of our retailers is BOPIS (Buy Online Pickup In Store); this shopping experience helps retailers get customers inside the store. Another Teamwork integration that supports retailers is making a retailer’s store inventory available to the website. Similarly, Teamwork integrations support “Endless Aisle”, allowing stores to view warehouse inventories and ship from a warehouse. Additional Teamwork integrations designed to increase foot traffic either in the physical store or online include digital strategies such as email marketing with integrations as Klaviyo and Endear. By using multiple channels like emailing or texting consumers directly, retailers can prompt an immediate call to action response from their customers, thus increasing sales.

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Commerce Talks EP15: Michael Dattoma

Commerce Talks EP15: Michael Dattoma

Guest Bio

Michael Dattoma | Retail Consultant, The Bart Group

The Teamwork Commerce platform is built on a natively integrated framework, this strong foundation enables Teamwork Commerce to provide efficient omnichannel experiences to retailers across industries. With the strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences through multiple channels.

What are some trends in the current retail climate? Michael Dattoma, Retail Consultant at The Bart Group, joins us to discuss. Michael is a partner of Teamwork Commerce, and has over 22 years of experience in the retail and payment processing space.

Overview

Ecommerce platforms became increasingly popular in the retail industry, opening the doors to global digital commerce and retail ecommerce sales. Many companies have left behind the traditional physical store to expand on the ecommerce market. In order to succeed, traditional retailers need to fully understand the current online sales landscape and be aware of what they can deliver to the customer. As brick and mortar stores temporarily closed their doors, buyers relied on ecommerce retailers to purchase everything, not only through web sites, but also through social media, online marketplaces and apps. Today, and partly due to the COVID19 pandemic, online retail sales have become the preferred purchasing method for consumers.

Some of the biggest game-changers and important retail technology trends include the cloud and real time data capability. These are essential to deliver seamless, frictionless customer experiences between physical stores and online marketplaces. A retailer cannot execute “Buy Online Pickup in Store” (BOPIS) or “Buy Online Ship from Store” (BOSFS) without accurate inventory management. Another game-changer is Apple iOS tablet technology and native apps that are running on the tablets in store, easy for staff to use and to have full visibility of a client.

Retailers who have been successful at adapting and pivoting in this new landscape include Amazon, Target and Walmart. Luxury retailers who were once hesitant about online sales, but now see it can accentuate the brand and drive more engagement, include Prada and LVMH. Ultimately, ecommerce retailers who understand consumers can make customer experiences exciting and be successful in online marketplaces.

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Commerce Talks EP14: Jason Wilson

Commerce Talks EP14: Jason Wilson

Guest Bio

Jason Wilson | E-Commerce Business Analyst, Teamwork Commerce

The Teamwork Commerce platform is built on a natively integrated framework, this strong foundation enables Teamwork Commerce to provide efficient omnichannel experiences to retailers across industries. With the strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences through multiple channels.

Why is ecommerce growth important for retailers? Jason Wilson at Teamwork Commerce, joins us to discuss. Jason has been a part of the Teamwork family for one year. Jason has many years of retail, order management and distribution experience that allows him to work like a consultant by looking at a client’s business and identifying ways that ecommerce models could be leveraged to drive efficiency.

Overview

Ecommerce business is a rapidly accelerating aspect of the traditional retail model. In 2020, ecommerce growth averaged 16.2%, becoming mandatory for retailers. Delivering a unique and personalized customer experience (CX) is of vital importance for both B2B ecommerce and B2C ecommerce organizations. Those that adopt an ecommerce model with the best-in-class CX will boost loyalty and ensure long-term revenue growth. Brick and mortar stores will never go away completely, but with challenges like the COVID19 pandemic limiting foot traffic, retailers will need to sell though ecommerce platforms to stay competitive. Consumers are not traveling as much, are home more, and have more disposable income to spend on digital commerce. If a retailer is doing social media and online shopping, they should utilize ecommerce platforms as well, to redirect consumers to the point of purchase.

Teamwork Commerce has ecommerce integrations that allow store-centric retailers to use their Brick and mortar stores as mini-warehouses and ship from store, as well as “Buy Online Pickup in Store” (BOPIS). Teamwork Commerce works closely with ecommerce partners, such as Big Commerce, on platform integrations. APIs are critical when building the integration. In his role, Jason in in constant communication with the client, the developers, the Project Manager and Solution Architect to ensure that the platform functions efficiently and successfully.

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Teamwork + ShippyPro: The Brain Of Retail

Teamwork + ShippyPro: The Brain Of Retail

The Teamwork ecosystem is the brain of omnichannel retail, creating a complete visibility into the omnichannel process and enabling connection across every point for customers and staff across channels and optimizing the purchasing experience for retailers everywhere. The goal of Teamwork Commerce is to build an expanding approach to the marketplace, leveraging existing legacy solutions and combining these tools with an innovative and complete overview of the retail landscape. The cloud functionality of the system enables efficiency with integrations and a unified approach to connecting with customers.

Our recent partnership with ShippyPro is critical to taking this mission to the next level. The ShippyPro tool takes a direct approach to overcoming this challenge, integrating with some of the most important fulfillment services across the globe. With 87% of consumers starting their shopping journey from a digital device (Salesforce) it is essential that retailers can effectively provide a clean, seamless and convenient experience for customers across channels.

Driving Streamlined Operations

Real-time availability across channels is a requirement to compete with large eCommerce retailers. Customers desire the ability to instantly purchase, or identify a channel for them to purchase at their convenience. Product visibility across channels allows retailers to fulfill a sale wherever the customer wants.

Research by customer experience experts Zendesk shows that 87% of customers believe that brands need to put more effort into providing a more seamless and consistent experience across all channels.

An effective order management system is critical to simplify this process, the unique combination with the ShippyPro tool allows retailers to take this a step further. Managing the fulfillment process with simplicity and complete visibility at every point. Keeping customers aware of their status and engaged in the purchase process.

A Simple Solution For A Complex Problem

Integration of tracking pricing technology, advanced API’s and a complete architecture that works around the TW system to evolve and drive brands forward in the industry across the globe. For Teamwork adding ShippyPro into the integration architecture enables increased flexibility for retailers enabling them to easily fulfill orders and have complete control over the delivery process.
Simplicity is critical on both sides of the purchase process. Data from DHL shows that retailers that provided a faster shipping service grew on average 1.6 times faster. With 62% of employees being brand champions for companies that have a simplistic approach to the marketplace. On the consumer side 61% of consumers are more likely to recommend a brand that has a simple approach.

Simplicity in the fulfillment, and purchase process is integral to the Teamwork solution. The TW & ShippyPro integration is representative of the Teamwork ecosystem as a whole, Omnichannel is a challenging ask, demanding complete synchronization into their approach to the marketplace.

Understanding The Customer

Retailers have to work harder to build relationships with customers across multiple channels. With such a wide range of visibility it is critical to have a comprehensive view of customer history and orders across channels. The Teamwork ecosystem is focused on designing a connected approach to the Omnichannel retail landscape. This connection goes more than skin deep. There has to be a significant connection between customer behavior, purchase history, order status and the retailers perspective. Cross channel fulfillment can’t be flaky, this leads to friction, and ultimately loss of customers within the purchase funnel.

Want to learn more? Watch the full ShippyPro & Teamwork Webinar:
https://www.youtube.com/watch?v=ceDdp-6ASRA&feature=youtu.be

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Commerce Talks EP13: Anthony Aguilar

Commerce Talks EP13: Anthony Aguilar

Guest Bio

Anthony Aguilar | Client Success Manager, Teamwork Commerce


The Teamwork Commerce platform is built on a natively integrated framework; this strong foundation enables Teamwork Commerce to provide efficient omnichannel functionality to retailers across many industries. With a strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences.


What is the role of a Teamwork CSM? What are the advantages and benefits to the retailer of a dedicated CSM? Anthony Aguilar, CSM at Teamwork Commerce, joins us to discuss. Anthony has been part of the Teamwork family for 3 years. Anthony’s previous POS and retail experience enables him to really understand and help his clients and drive long term success for both companies.

Overview

The Client Success Manager at Teamwork Commerce is the primary point of contact for the retailer throughout the client life cycle, the client’s advocate and responsible for the client’s overall satisfaction. Clients need the CSM to truly understand their business and vision; therefore, actively listening and communication is key. The CSM collaborates internally with an Integration Specialist and Application Specialist and together they simplify the Teamwork process and communicate this efficiently to the client and help them focus on their needs. There is a true partnership and collaboration between the client and Teamwork. Everyone at Teamwork has the same goal and that is to make sure the client feels comfortable and satisfied and has a positive experience.


In order to help clients keep up with trends, the CSM shares partner solutions, such as a Klaviyo email marketing solution or a Global-e international shipping and e-commerce solution. These partnerships with great products can help a retailer streamline and optimize their operations and help with efficiency. Using Teamwork for automation and to manage a client’s inventory is critical for saving time and increasing workflow, as well as for peace of mind.

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