Business of Fashion sits down with Teamwork Commerce CEO Michael Mauerer to discuss the operational innovations required to optimise omnichannel retail, how unified customer views can help gauge the efficiency of retail networks and ROI, as well as the long-term...
Commerce Talks EP6: Alex Goodwin
Commerce Talks EP6: Alex Goodwin
Guest Bio
Alex Goodwin | Digital Marketing Manager
The Teamwork Commerce platform is built on a natively integrated framework, this strong foundation enables Teamwork Commerce to provide efficient omnichannel experiences to retailers across industries. With the strong cloud backend, retailers are able to connect a variety of legacy systems, tools and integrations to drive more engaging retail experiences through multiple channels.
What is Teamwork Cares? Alex Goodwin, (Former) Digital Marketing Manager at Teamwork Commerce joins us to discuss. Alex was a part of the Teamwork Commerce family for one year and was a member of the Teamwork Cares committee.
Overview
The Teamwork Cares volunteer initiative stemmed from a June 19, 2020 staff meeting. CEO Michael Mauerer decided to use this meeting as a forum for employees to openly discuss the income inequality, racial injustice and social inequality happening in the world at that moment, as well as frustration with the second wave of COVID-19. June 19th was actually an important date to have this meeting, as this is a significant date in US history, commemorating the emancipation of African-American slaves and equal opportunities for everyone.
Teamwork Cares has three pillars of social equality initiatives: 1) community action and local events, 2) educational mentorship for students and 3) adult mentorship. Some local events that Teamwork has participated in include Feeding America/Feeding Tampa Bay, a virtual 5K that raised money for the United Negro Fund and My Stuff back to school drive filling up backpacks for needy school kids. Lunch Pals is a mentor/mentee program that pairs a Teamwork employee with a young student. Adult mentorship includes helping others with business, entrepreneurial and life skills.
A by-product of each of these social equality initiatives has been creating community within Teamwork itself; and by raising awareness of significant issues and the struggles of others, we are bridging the gap on difficult conversations and creating a safe place to have these notion of equality discussions.
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