Mobile Traffic Poised for Records Highs

Nov 12, 2016 | Blog, Partner

Mobile devices are driving all sorts of global traffic, a new Cisco report suggested. The study indicated the global market in 2019 will have 5.2 billion mobile users, up nearly 1 billion from 2014’s totals.

In 2014, Cisco said there were just over 4 billion mobile devices and connections on a global scale. By the end of the forecast period, this figure will nearly triple to 11.5 billion. The report added mobile connection speeds should increase from 1.7 Mbps in 2014 to 4 Mbps by 2019, with annual run rates of worldwide IP traffic expanding from 30 exabytes to 292 exabytes.

Businesses can capitalize on this trend

Companies that have yet to focus on attracting mobile audiences to their e-commerce stores or brick-and-mortar locations may want to make this a top priority the rest of 2015. A recent Adyen report found m-commerce drove roughly 26 percent of all online transactions during the fourth quarter of 2014, up 11 percent from the third quarter. Year-over-year improvements were 37 percent.

Roelant Prins, chief commercial officer at Adyen, indicated companies must possess a “mobile-first” outlook for the first quarter of this year.

“Across all industries including retail, gaming, ticketing and of course digital goods, we see the emergence of successful businesses offering a mobile-only experience. For many companies, mobile is now the primary sales channel, rather than simply a key sales channel, aided by the accelerated growth of mobile payments globally in the last quarter of 2014,” Prins explained.

Mobile devices should be a key part of any omni-channel strategy. By replacing or augmenting standard point-of-sale systems with an omnichannel POS, brands can achieve consistent and efficient sales processes throughout the entire organization, enabling audiences to have solid experiences regardless of purchasing preference.

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More Info: Adyen

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