Mobile Traffic Poised for Records Highs
Mobile devices are driving all sorts of global traffic, a new Cisco report suggested. The study indicated the global market in 2019 will have 5.2 billion mobile users, up nearly 1 billion from 2014’s totals.
In 2014, Cisco said there were just over 4 billion mobile devices and connections on a global scale. By the end of the forecast period, this figure will nearly triple to 11.5 billion. The report added mobile connection speeds should increase from 1.7 Mbps in 2014 to 4 Mbps by 2019, with annual run rates of worldwide IP traffic expanding from 30 exabytes to 292 exabytes.
Businesses can capitalize on this trend
Companies that have yet to focus on attracting mobile audiences to their e-commerce stores or brick-and-mortar locations may want to make this a top priority the rest of 2015. A recent Adyen report found m-commerce drove roughly 26 percent of all online transactions during the fourth quarter of 2014, up 11 percent from the third quarter. Year-over-year improvements were 37 percent.
Roelant Prins, chief commercial officer at Adyen, indicated companies must possess a “mobile-first” outlook for the first quarter of this year.
“Across all industries including retail, gaming, ticketing and of course digital goods, we see the emergence of successful businesses offering a mobile-only experience. For many companies, mobile is now the primary sales channel, rather than simply a key sales channel, aided by the accelerated growth of mobile payments globally in the last quarter of 2014,” Prins explained.
We can help, schedule a demo with our sales team today: twfrance.wpengine.com
More Info: Adyen
Related Posts
5 Retail Metaverse Examples that Create Immersive Experiences and Excited Customers
Let’s say you live in a very summer-filled place. We’ll call it Florida. But you crave snow. So you log into the metaverse and immerse yourself in snow-related experiences. You go skiing with friends who live in Spain, but connect with you online. You cuddle with a...
5 Interactive Store Examples that Will Make You Want to Shop
We’ve all heard that online is here to stay. The pandemic has indeed accelerated ecommerce growth and established new buying habits. But according to a 2021 study by Raydiant, approximately half of consumers have enjoyed going back to brick and mortar stores. They...
6 Exciting 2022 Retail Trends to Watch
It’s been two years since the pandemic transformed the retail market, and it feels like we’re still adjusting, as nothing remains certain. But the retail industry isn’t letting it stop its efforts to create the best shopping experiences or tap into the most innovative...