ArmorActive and TeamWork Retail Launch iPad Point-of-Sale Systems in Jay-Z’s Rocawear Retail Stores

Jul 24, 2013 | News

One of the hottest U.S. apparel brands, Rocawear, founded by iconic rap artist Jay-Z, has rolled out its own retail chain. For their cutting edge store operations, Rocawear chose Teamwork Retail’s iPad-based POS solution to install in all U.S. locations, starting last fall with their flagship store in Brooklyn’s Barclays Center.

The security demands of the project were crucial, and for this, Teamwork and Rocawear chose ArmorActive, the world’s largest iPad security solutions provider. The ArmorActive enclosures and stands protect the iPad POS systems as they receive a punishing barrage of customer sales activity seven days a week.

In 1999, the hugely successful rap star Jay-Z used his Rocafella Records company as the launch pad for urban lifestyle Rocawear designs. His attention to detail, from clothing styles to store presentation, has been instrumental in making it one of the top brands in its field.

Part of this attention to detail included picking Teamwork and ArmorActive to run a totally mobile, totally protected state-of-the-art sales counter.

Teamwork Retail is the cloud-based retail management solution headquartered near Tampa, Florida. It is the first retail application for midsize retailers to provide totally mobile offerings. Teamwork partners with ArmorActive of Salt Lake City to provide secure, stable iPad point-of-sale units for specialty retailers.

ArmorActive enclosures are pre-equipped with credit card readers and iPad mounting solutions. After a successful trial period in one store, the secure Teamwork iPad POS units were installed in all remaining Rocawear stores.

All Rocawear retail store iPad POS units share data continuously with Teamwork HQ software in the cloud, which is accessed online from the store’s main offices, or any location with web access. Thus, all stores and HQ interchange data seamlessly and continuously so that sales and inventory information is current across the chain at any time.

In addition, the Teamwork cloud platform allows for easy and fast implementation without requiring on-site technicians. It provides the ability to manage many hundreds of stores at one time with completely secure data backup and replication. As the world’s first totally mobile midrange retail solution, Teamwork iPad solutions include not only POS, but shopper display with signature capture, stock count, retail analytics, employee time card, shipping and receiving and many other mobile functions on iPad tablets.

To fully secure the iPad POS systems, ArmorActive provided enclosures from their sleek and stylish Strata line, with built in MagTek iDynamo credit card swipe capabilities. The Strata MagTek iDynamo POS enclosures also provide full security for the iPad itself. The Strata enclosures used in the Rocawear stores were mounted on stands from ArmorActive’s Gravity line, allowing for a quick release of the iPad in case it is needed to help customers check out rapidly in backed-up lines. It also provides the ability to flip the iPad back and forth from teller to customer for information verification and customer signatures. Each POS system can also double as an attractive kiosk to be used for video displays, online shopping and more, within the store.

Frank Day from ArmorActive said, “We are proud to have provided the hardware security for the Rocawear project, and Teamwork Retail couldn’t have been easier to work with when it comes to the intuitive software solutions needed for a project of this caliber.”

About Teamwork Retail

Teamwork Retail was founded in 2006 by Michael Mauerer who had also developed Retail Pro and Quickbooks POS earlier in his career. Mauerer saw the market shifting towards cloud-based software and built a powerful team of over 50 developers to establish a commanding lead toward totally mobile retail solutions.

About ArmorActive

ArmorActive is one of the largest tablet security solution providers in the world and has worked with tens of thousands of large and small brands to help them find new and improved ways to securely utilize the iPad in their unique business environments. Their product line grows rapidly as new tablets and ways to utilize tablets are released. To find out more about ArmorActive, and their iPad specific security solutions, visit


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